Digital Experience platform

Digital experiences are personalized across all touchpoints.

Aptiva Corp delivers personalized, omnichannel digital experiences through customer journey mapping, content management, marketing automation, and CRM/DXP managed services, offering businesses a unified customer view.

Overview

In today’s digital-first era, customers expect organizations to anticipate their needs and deliver personalized, relevant information across all devices and touchpoints. At Aptiva Corp, our Digital Experience Platforms (DXPs), powered by AI, ML, and data analytics, are crafted to meet evolving customer behaviors and demands. These platforms ensure seamless, contextually relevant engagement across multiple channels while maintaining data integrity. 

With a focus on innovation and precision, our DXP solutions empower businesses to provide consistent, meaningful digital experiences, enhancing customer satisfaction and fostering long-term relationships.

Key offerings

Key Trends

Composable, Low-code and No-Code Solutions are in High Demand

Demand for modular and composable solutions are all-time high today, and the role of Front-end as a Service (FEaaS) has become more critical that ever today. Businesses are now migrating from low-code and no-code solutions to Digital Asset Management (DAM) and Content Marketing Platforms (CMP) in today dynamic Digital Experience Platform Landscape.

Significant Influence of AI and CDP integrations on Digital Experience Platforms

The CDPs integration with DXPs is changing how customer data is viewed and managed across platforms, and AI is gradually integrating into DXPs. With the evolution of Generative AI platforms, the data from CDP can be easily monitored and visualized allowing the businesses to have better decision-making capabilities.


Significant Growth in Digital Experience Platforms Market from 2022-2028

The global DXP market is projected to grow from $12.2 billion in 2022 to $27.2 billion by the end of 2028. The growth of the market is attributed to rising demands of seamless business and customer experience and emerging trends such as Digital Experience Composition (DXC) Customer Data Platforms (CDP) Integration and the rise of SaaS models. –Market Growth Report.

Benefits

Personalize customer experiences

Enhance customer experiences on multiple devices and channels throughout the customer journey.

Customer conversion

Build customer conversion strategies with better customer insights/sentiments.

Unified View

Unified view of all customer data and interactions throughout the user journey, across all touchpoints.

Reduce time to market

Vast repository of ready-to-deploy & easily integrable DX technology frameworks.

Agile advantage

Powered by Agile project management & DevOps practices for faster deployment

Technology Partners

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