Security Maturity – Mapping The Road to Resilience in Europe
In early 2019 Secureworks surveyed organisations across Europe employing more than 250 individuals, across multiple sectors, to build up a picture of how they are responding to cyber threats.
The study revealed some interesting differences between organisations in different maturity tiers and identified steps that organisations in each tier should be considering as they progress through their security maturity journey. This E-Book deep dives into these differences and discusses specific actions that all European organisations should consider as they think through investment in their security strategy.
Digital marketing services lead organizations in undergoing the much-needed Digital Transformation without which expecting business continuity is near impossible in the current marketplace. Though few firms implement digital services for marketing needs, the results are not as convincing as desired. The lack of a clear digital strategy is cited as one of the main reasons behind.
Here are the top 6 reasons explaining why businesses need a digital marketing service portfolio.
To establish strategic goals
Any business will reach nowhere if the goals are not set. One of the ideal goals would be the percentage of profit it plans to make in the next five years. Numerous benefits could be realized once the goals are clear such as:
- Generating more customer leads for a profitable business
- Building strategic business relationships for sustained growth
To know your customer prospects
Do you know from where the leads are generated? How a business prospect turns out to be into your potential customer later? A digital marketer will help you in finding answers to all of them because the online marketplace approach becomes evident enough then. The implementation of Google’s Keyword planner will be handy in extracting desired results.
To tackle your competitors effectively
Digital marketing concepts implemented by your customer over you and others will help in gaining maximum advantage for the concerned firm. Hence, it is necessary to take care of your clients by offering them attractive discounts and special offers. There are startups and SMBs who are much more advanced in this regard guarantee maximum ROI to businesses.
To state an effective value proposition
Any business cannot survive on its own. Modern digital marketing solutions help businesses in not just staying in the marketplace but also show proper direction to other companies as well. The instant success of Facebook marketing could be considered as a classic example in this regard. You can even open a YouTube channel to publicize so that your select customer base is well aware of your products / services / solutions.
To integrate digital marketing activities
Your marketing plan would appear pale if proper digital strategies are not in place. By bringing all conventional, modern and tactical strategies, it is possible to experience a perfect makeover. More marketing services in digital platform could be realized because of this. It allows you to even track, analyze and implement the available results as per the requirement.
To give importance to budget
Spending smartly using a digital marketing account will ensure that your business is taken to the next level easily. It highlights the importance of rich set of e-marketing skills. The money you spend will be required for UX Development, Content Writing, SEO Marketing, and so on.
Learn about more Digital Marketing services in order to improve your online business performance. Please contact us at info@aptivacorp.com
